We’ve created a new internal communication project that strengthened the feeling of unity and integrity of Coca Cola’s marketing team.
- Brand Identity
- Manifesto Video
This project, called BBF (Best Brand Forever-Bolder, Brighter, Faster), aims to create the culture of being in the Coca Cola marketing team. When preparing this project, we created a colorful and dynamic logo, not just limited to the red color of Coca Cola. We have made stable institutionalism more magical by offering new name suggestions to positions within the team. We have moved the magical BBF world on promotional materials, prepared a manifesto film and key visuals that made the vision and mission of the marketing department impactful.