FOOD + BEVERAGE
Damla is the first water brand that won the Superior Taste Award from the International Taste and Quality Institute for four water sources in Turkey.
- Packaging Design
To relaunch new brand identity. To improve brand awareness clutter on the shelves. To increase the potential of choosing Damla by making the image of modern, natural and pure spring water visible.
We determined that water is not a lifeless substance and is a living substance that perceives emotions and reacts.
By creating a new design, we were inspired from the water sources, izohips maps and the molecular structure of water. We also searched for the message of water. In order to differentiate from clutter, we introduced the four water sources of Damla in the design.
Increased the drop of water shape to improve the brand name within the customer journey and gave customers a reason to engage with the brand more frequently on a deeper level. We provided visibly snowy hills and green in the design.