Zühre F-W 19/20 Campaign
Zühre is a textile brand that operates in the field of conservative clothing and enriches its products with other complementary accessories.
- 360 Campaign
Our purpose is to highlight the brand with a season campaign that will clearly make a difference among its competitors.
We created a design and campaign language that reflects the timeless, fearless and unprejudiced themes that the brand wants to own. We believed in the power of the Zühre woman to look “as I am” while reflecting her own style. We showed all the textures of the new brand identity and space as part of the collection in the advertising photography. Making the Zühre woman look trendy, we also protected her values.
We focused the image of a “townswoman” who exists in life and wants to add style to every moment while strengthening the brand image. Zühre Autumn-Winter 19/20 Collection’s campaign concept was created as part of the design and decor. The collection, which we devote to color codes and themes, included the textures of the space. The advertising campaign inspired by women who created their own style, believed in the power of looking as they are.